MBA论文

中国家电行业的国际竞争力研究

入库:2009年1月15日17:8


摘要

 
近20 年是家电业快速发展的20 年,行业自身日渐壮大成熟,家电业已经成为我国制造业的支柱性产业。无论是从企业数量、就业人数,还是经济产值来讲,家电业在国民经济各行业中处于中上水平,并远远高于GDP 的增长速度,为国民经济增长做出了显著贡献。从2003~2007 年度数据看,我国家用电器制造业工业总产值逐步提升,但占国内生产总值的比重有所下降。2007 年我国家用电器制造业工业总产值达到8743.54 亿元,占到工业总产值的2.41%。
但是我国虽然是家电出口大国,2007 年我国共向211 个国家和地区出口了家电产品,出口值达到314 亿美元,但是我国并非是家电强国,尤其是在国际市场方面竞争力很弱。因此,如何让提高我国家电行业的国际竞争力是当前家电生产制造企业面临的突出问题。
本文运用波特国际竞争力的理论和方法,探讨如何提升中国家电业的国际竞争力的对策,并通过案例分析进行佐证,探讨家电企业提高竞争力的具体措施。
关键词 :国际竞争力 产业竞争力 钻石模型 比较优势

The Study on International Competitiveness of Appliance Industry

Abstract

Over the past 20 years is the rapid development of household electrical appliance industry for 20 years, the industry's own growing increasingly mature, and home appliances industry has become a pillar of China's manufacturing industry. Either from the number of enterprises, employment, or in terms of economic output, household appliance industry in the national economy in various sectors in the middle and upper level and much higher than the GDP growth rate for national economic growth made a significant contribution. From 2003 to 2007, China's total industrial output value of manufacturing household appliances increased gradually, but the proportion of GDP has declined. In 2007 the total industrial output value of China's home appliance manufacturing industry reached 874.354 billion yuan, accounting for 2.41 percent of total industrial output value.

However, although China's household electrical appliance exports big country, China's total in 2007 to 211 countries and regions, the export of household electrical appliances, export value reached 31.4 billion U.S. dollars, but China is not a household appliance power, especially in the competitive international market is very weak. Therefore, how to improve China's household electrical appliance industry's international competitiveness is the current home appliances manufacturing enterprises are facing prominent problems.

In this paper, the international competitiveness of Porter's theory and methods, to explore ways to enhance China's home appliance industry's international competitiveness strategies, and through case studies carried out in support to explore the household electrical appliance enterprises to improve the competitiveness of specific measures.

Key words: the international competitiveness of industrial competitiveness diamond model of comparative advantage

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