中小企业论文

中小企业核心竞争力构建及案例研究(MBA)

入库:2009年5月18日16:8

 
中文摘要

核心竞争力是处于企业核心地位的、影响全局的竞争力,对企业可持续发展具有重要影响,企业只有具备核心竞争力才能可持续发展。改革开放以来,我国中小企业取得了迅速发展。但是我国中小企业核心竞争力弱已成为阻碍中小企业发展的主要瓶颈,提升中小企业核心竞争力是我国中小企业实现可持续发展应首要解决的问题。如何提高中小企业的整体素质、增强其可持续发展能力,己经成为当前中小企业面临的突出问题。
本文首先在介绍中小企业核心竞争力的有关概念和理论,然后分析中小企业竞争力构建的有效途径和内外部环境,最后通过对XH公司的战略定位和竞争策略进行分析,总结了培育、提升核心竞争力和维护核心竞争力的重要途径。
关键词:中小企业,核心竞争力,案例
 
Abstract
Core competence is in the core of enterprises, the impact on the overall competitiveness of the enterprises have an important impact on sustainable development, enterprises only
In order to have the core competitiveness of sustainable development. Since reform and opening up, China has achieved rapid development of small and medium enterprises. But China's small and medium-sized
The core competitiveness of small and medium enterprises and poor has become an obstacle to the development of the main bottlenecks to enhance the competitiveness of small and medium-sized core is the realization of China's small and medium enterprises can be
Sustainable development should be the primary problem. How to improve the overall quality of small and medium enterprises, to strengthen their capacity for sustainable development, has become the current
Problems faced by small and medium enterprises.
This paper, we first introduced the competitiveness of small and medium-sized core of the relevant concepts and theories, and then analysis of the competitiveness of SMEs in an effective way to build and
Internal and external environment, the final XH through the company's strategic positioning and competitive strategy analysis, summed up the cultivation of core competitiveness and enhance peacekeeping
Retaining the core of competitiveness.
Key words: small and medium-sized, core competencies, case study

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