中小企业论文

中小服装企业的发展战略(硕)

入库:2008年8月24日14:35


摘要


服装行业一直是我国的支柱产业。改革开放以来,纺织服装行业快速发展,促进了我国经济的快速发展,并在促进我国农村劳动力转移和城市就业方面发挥了重大作用。纺织出口也成为我国对外贸易最主要的部分之一。但是近年来国内成本不断上升,人民币持续升值,出口退税不断减少,国际贸易保护主义重新抬头,使得我国的服装业受到了前所未有的挑战。如何适应新环境,推进我国中小服装企业的发展,是当前中小企业面临的现实问题。
本文首先从中国服装行业发展现状出发,阐述我国中小服装企业面临的国际国内环境,对世界各国促进中小服装企业的发展政策分析和发展道路,在分析了我国中小服装企业的现状以后,借鉴发达国家服装企业的发展和典型案例,提出促进对我国中小服装企业发展的对策。
关键词:服装行业,中小服装企业、发展战略,产品创新

Abstract

The apparel industry has been China's pillar industries. Since reform and opening up and rapid development of textile and apparel industry, and promote China's rapid economic development and in promoting China's rural and urban employment and labor movement has played a major role. Textile exports of China's foreign trade has also become one of the most important part. However, in recent years the rising domestic costs, the continued appreciation of the yuan, steady decline in export tax rebates, the resurgence of protectionism in international trade, making China's garment industry has been unprecedented challenges. How to adapt to the new environment and promoting China's development of small and medium-sized garment enterprises, SMEs are facing the reality of the current problems. This paper from the development of China's garment industry based on China's small and medium-sized garment enterprises are facing in the international and domestic environment, the world's countries to promote the development of small and medium-sized garment enterprises policy analysis and development of roads, an analysis of China's small and medium-sized enterprises the status of clothing, the developed countries draw Clothing enterprises and the development of typical cases, to promote the development of China's small and medium-sized garment enterprises countermeasures. Key words: the apparel industry, small and medium-sized garment enterprises, development stra

tegies, product innovation

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